Prompt: Build an app and a responsive website for parents to purchase and resell children's clothing.
Research
Upon receiving our prompt, I was cognizant of its complexities. Therefore, I deconstructed the prompt into tangible subproblems, which I tackled by establishing research goals.
User Research Key Findings:
User Research:
Personas
Emily
Age: 34
Housewife
" I want affordable, quality clothing for my kids without compromising on style or sustainability. "
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Emily is a budget-conscious parent who loves finding sustainable ways to shop for her children. She values eco-friendly products and enjoys supporting community-driven initiatives. She is also sells outgrown clothing to declutter and earn extra money.​​​​​​​
💡​​​ Problem Statement: Emily finds it time-consuming to locate affordable, good- quality clothing for her kids.
​​​​​​ 🎯 Goal Statement: To save time and money while ensuring her purchases are suitable for her children's need.
Olivia
Age: 29
School Teacher
" I want a trustworthy platform to find clothing for my baby that fits my budget and is safe for her sensitive skin. "
As a first-time mom, Olivia is adjusting to balancing her teaching job with caring for her baby. She is passionate about early childhood development and prefers products that are safe, sustainable, and budget-friendly.
💡​​​ Problem Statement: Olivia feels unsure about the quality and safety of baby clothing online and needs a reliable platform to simplify her choices.
​​​​​​ 🎯 Goal Statement: To find soft, safe, and budget-friendly clothing for her baby while enjoying a smooth shopping experience.​
James
Age: 37
Digital Marketer
" I want affordable, quality clothing for my kids without compromising on style or sustainability. "
James juggles a busy career in digital marketing with co-parenting responsibilities. He loves exploring the outdoors with his son on weekends and believes in practical yet stylish clothing that supports Ethan’s active lifestyle.
💡 ​​​Problem Statement: He needs a platform that offers quick, organized access to stylish, pre-loved kids' clothing.
​​​​​​ 🎯 Goal Statement: To find reliable, stylish, and reasonably priced clothing for his son in the least amount of time possible.​
Design, Test, Ideate
User flow
Goal: Develop a website that enhances the user experience for both cloth buyer and seller who access the site via mobile devices as well.
Wireframes
Once I had the user-flow in paper, I started sketching paper and digital wireframes. Wireframes can be handy to iterate through design ideas quickly and effectively.
SiteMap
Usability Study finding
After having some refined wireframes and sitemaps,, I did some usability testing to find what users would change on the design.
- Users want to search by age and size
- Users want to List & Sell item quickly
- Users want faster checkout flow
Design Iteration
Based on user research and feedback. I Iterated through my designs.
Concept Validation and User Testing
I performed User testing on Iterated design.
" I want to sell quickly."
" I want to save items I might buy later."
" Year is a good indicator of size for me."
"I would like to know the condition of the item."
Final Solution
I started designing high fidelity prototypes by creating a style guide for the user interface and determining major screens of the app. I used Sketch for UI design. Visual design was inspired by some existing clothing brands like UNIQLO, Macys etc while I focused more on features for quick buying and selling
A scrollable home screen which houses quick options for users to shop items as a buyer effectively. Shortcuts like "explore by category" , "explore by tags" addresses user pain point of not being able to shop item that matches their need.
A scrollable home screen which lets users to list and sell their product quickly. Multiple text fields and choices let seller provide wide range of information about the item.
Users can search as per their need. This addresses buyers wish to shop quickly
Filter pop-up addresses users pain point of not finding cloths as per their children age.
Users had concerns on detail of the product they buy, Product details page provides detail to match the users need.
Users can confirm their choices, track their spending at checkout and remove any unnecessary items.
Users can track their orders together on Order Tracking screen, enabling smooth buying experience.
Wishlist page is a unique concept from closest competitors which enhances new user experience
Confirmation page ensures the order is confirmed and provides users order number to track the order.
Adaptive design
To ensure a seamless user experience across different devices, I incorporated adaptive design principles in the app. The interface adjusts dynamically for mobile and larger screens, maintaining usability and visual consistency. Key elements, such as button sizes, text hierarchy, and navigation patterns, were optimized for different screen resolutions to enhance accessibility and engagement.
